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Project Information

Client Name Lalitha PVS Medical Institute

Location Guntur, AP

Industry Multi-Speciality Hospital

Client Rating

Lalitha PVS Medical Institute is a leading multi-disciplinary healthcare institution based in Guntur, Andhra Pradesh. The hospital offers an extensive range of specialities including cardiology, neurology, oncology, gastroenterology, cardiothoracic surgery, neuro surgery, orthopaedics, gynaecology, nephrology, pulmonology, and emergency medicine, among others. As a DNB-accredited institution with academic programs, paramedical courses, and a dedicated Ankineedu Stroke Center, Lalitha Hospitals holds a prominent position in healthcare across the Guntur region and Andhra Pradesh.

The Challenge

While Lalitha Hospitals maintained strong offline reputation, its digital social presence was not reflecting the scale and quality of its medical services
Patients in the region were not discovering the hospital’s specialized departments through social media channels
Health awareness content about critical conditions treated at the hospital was absent, limiting community trust building
Google Business Profile (‘Galla Box’) was not fully optimized, resulting in reduced visibility in Google’s local search features
Competitors and newer hospitals were more active on social media, creating a perception gap despite Lalitha’s superior clinical capabilities

Our Strategy & Services

SMO (Social Media Optimization)

Developed a structured monthly content calendar across Facebook and Instagram covering health awareness posts, department spotlights, patient success stories (with consent), doctor introductions, hospital milestones, and festival health tips. Focused on content that builds trust, educates the community, and humanizes the hospital brand.

Execution Highlights

- Created department-specific social media campaigns highlighting cardiology, neurology, stroke care, and oncology services
- Developed Ankineedu Stroke Center awareness campaign educating the Guntur community on stroke symptoms and immediate care
- Produced doctor feature posts introducing specialists across departments to build patient confidence
- Designed health tips and awareness posts aligned with health observance days (World Heart Day, World Stroke Day, Cancer Awareness Month, etc.)
- Implemented a patient review acquisition strategy to build Google rating volume and credibility
- Created milestone celebration posts (hospital achievements, accreditations, DNB milestones) for community engagement
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Results Achieved

Facebook and Instagram follower growth of 180% within six months of consistent SMO execution
Health awareness posts consistently reaching 8,000–25,000 accounts organically per post
Google Business Profile search impressions grew by 220%, significantly increasing direction requests and phone calls
Stroke Center awareness campaign reached over 50,000 people in the Guntur district, generating department-specific inquiries
Hospital’s Google rating improved from regular review management, reinforcing community trust

Social Media Reach

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Monthly Reach

Google Profile Views

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Post Engagement

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Dept. Inquiries

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Client Testimonial

Lalitha Hospitals has always been committed to clinical excellence. The digital marketing team has helped us communicate that excellence to the wider community. Our social media presence now reflects the true scale of our hospital, and we are seeing patients discover specialized departments they didn't know we had.

Lalitha PVS Medical Institute

— Administration

Conclusion

Lalitha PVS Medical Institute case study illustrates how even well-established multi-speciality hospitals can significantly amplify their community impact and patient acquisition through focused social media optimization and Google Business Profile management. By creating department-specific, health-awareness-driven content and optimizing every aspect of the hospital’s digital identity, our agency helped Lalitha Hospitals strengthen its digital brand authority across Guntur and the broader Andhra Pradesh healthcare market.

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